Messages Matter

Messages Matter: When we change how we talk about engineering, we can change what students think about engineering. 

  1. Engineering is Open to Everyone!
  2. Earn a Big Salary!
  3. Make a Difference!

Engineering is Open to Everyone!

As a specialist or technician with a two-year degree or a technologist or professional engineer with a four-year degree―you’ll be part of a team that designs and creates things that matter.

Earn a Big Salary!

Engineers, technicians, and technologists earn a lot of respect and a lot of money! Engineering may be your path to financial freedom.

Make a Difference

Engineering plays a critical role in cleaning up ocean garbage, developing sustainable and clean energy, and redesigning highways and roadways to reduce accidents. How do you want to help? 

Direct to Your Inbox

Sign up for resources and tips for effective messaging.

Campaign Monitor – Messages Matter – Web Sign Ups (#7)

Messages & More

Embed engineering messages in your outreach and teaching and increase students’ interest!


Download These Resources:
  1. Messages & More E-Book
  2. Outreach Talking Points
  3. Five Top Engineering Messages

The Research Is In!


Messages Matter

Learn what today’s teens and their parents think about college and careers and what resonates and motivates them to consider engineering.


Despite The Odds

Learn what the common factors are that motivate girls to pursue engineering—and then persist—in engineering education and careers.


Related Resources

Inclusive Experiences

A girl and her mentor sit at a table. They've built a paper structure that can hold up a small toy.

Learn how you can create welcoming engineering environments and build a student’s STEM identity.

Two female engineers showing off their look like an engineer shirt

Everyone is a role model. You can inspire students and grow their interest in engineering.

Connecting with Kids

Two girls and their leader make slime.

When kids meet engineers, do activities, and hear about the field: their interest increases!

The funding for Messages Matter was provided by: