Messages Matter (Executive Summary)

File Type: PDF
Filters: Engineers Week, Introduce a Girl to Engineering, Teach, Volunteer
Description: DiscoverE's Message Matter research explores what today’s teens and their parents think about engineering: - How they view engineering and a potential career in STEM - What resonates and motivates them to consider engineering Read the Executive Summary to find out the best ways to reach teens and their influencers when developing targeted messages.