Building Your Authentic Brand


When colleagues hear your name, what do they think? Is your reputation – or brand – accurate, and the one you want people to recognize you by? On March 13, as part of this year’s DiscoverE Global Marathon, I’ll join a Nobel Prize winner and a world-renowned personal brand strategist to discuss how your brand can influence your career. We’ll also offer practical tips on how to build your true-to-you authentic brand for success.

I’m a graduate of IBM’s first P-TECH school, where I completed my high school diploma and associate degree in Computer Information Systems in four years. I also ran track at P-TECH, and completed my bachelor’s degree in Business Analytics at William Peace University. Having my family move to North Carolina with me was one of the things that kept me grounded, and I’ll be discussing that and other factors that helped me figure out what I wanted to do with my life, and how to get there.

That’s a lot of what the Global Marathon is about – helping women and girls connect, network and learn about careers in technology. But it’s more than just that, because the Marathon also helps us articulate and manage some of the challenges we face when it comes to identifying opportunities, maintaining balance in our lives and remaining true to ourselves as we pursue success. I received a lot of help with those things from P-TECH and from my family, and I’m looking forward to sharing my perspective with you.

Register today for the DiscoverE Global Marathon, and be sure to catch me on the “How to Build Your Authentic Brand” panel on Wednesday, March 13 from 12 p.m. to 1 p.m. Eastern time. Also, be sure to share this information with girls who might be at the beginning of their STEM studies, and young women seeking information about STEM careers.

I’ll see you there!

After graduating from Brooklyn P-TECH with an associate degree in Computer Information Systems, ShuDon Brown earned her bachelor’s degree in Business Analytics at William Peace University, and is pursuing a Master’s of Science in Information Technology at North Carolina Agricultural & Technical State University while working as a Distribution Software New Product Manager at IBM.

March 6th, 2019